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By Chris Segal, The News Herald, Panama City, Fla.McClatchy-Tribune Regional News Aug. 30--PANAMA CITY -- The Resort Collection of Panama City Beach will become the on-site management company Sept.
1 for the Grand Panama Beach Resort. The Resort Collection will manage 200 units on the property, which include one-, two- and three-bedroom units. The management company also will be directly involved with operations including food and beverage, maintenance, housekeeping, reservations and front desk management. "We are in a growth mode," said Paul Wohlford, vice president of sales and marketing for The Resort Collection of Panama City Beach. "We will have approximately 1,000 units managed in Panama City Beach, and we are looking to continue growing." Wohlford identified the companies forward thinking and planning in addition to good staffing as the reasons The Resort Collection is in a growth mode despite the economic environment and the oil spill. "The summer, we got through it pretty well," Wohlford said. "We had to change all our messages and the booking window changes from several months out to six to two days out but we communicated more with guest through things like Facebook than we ever had before." The management company also will work with the current homeowners' associations. "Hopefully the homeowners will see more revenue as we develop a more robust marketing strategy, which is something Grand Panama has never had," Wohlford said. The Resort Collection will develop a marketing plan for Grand Panama and reach out to high-end clients who take multiple vacations a year. "Grand Panama Beach Resort is a great addition to the collection," Resort Collection General Manager Tom Sparks wrote in a news release. "The nearly 200 units that we will manage are luxury at its finest, and we are confident that the addition of this property will allow us to continue to offer our guests an unrivaled quality vacation." Tom Donahue, previously the director of rental service for The Resort Collection, will oversee daily operations at Grand Panama. "This is step one with more steps to come," Wohlford said. "We are looking forward to the future." The Resort Collection of Panama City Beach includes a management portfolio that includes Edgewater Beach & Golf Resort, Majestic Beach Resort, Emerald Beach Resort, Long Beach Resort, En Soleil and Marina Landing. The Resort Collection manages more than 1,200 fullservice suites, 90,000 square feet of combined meeting space, 6 Plexicusion tennis courts, retail shops, boutiques, fitness rooms, 23 pool, a nine-hole golf course and 27 holes of golf at the Hombre Golf Club. ----- To see more of The News Herald or to subscribe to the newspaper, go to http://www.newsherald.com. Copyright (c) 2010, The News Herald, Panama City, Fla. Distributed by McClatchy-Tribune Information Services. For more information about the content services offered by McClatchy-Tribune Information Services (MCT), visit www.mctinfoservices.com, e-mail
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